Thursday, February 21, 2008

Really?

No sooner can you say "bad movie ideas in disguise" than Universal has announced a partnership with Hasbro to make a series of features based around its toys and games. With the exception of Paramount's Transformers and G.I. Joe, Universal has an exclusive deal (i.e. for the ones no-one else wanted).

Upcoming adaptations of Monopoly (as previously reported, to be directed by Ridley Scott), Battleship, Candy Land and Ouija have caused Universal to issue a statement claiming that "Hasbro's portfolio of products has tremendous emotional resonance with children and adults. They offer an exciting opportunity for us to develop tentpole movies with built-in global brand awareness, which is a key component of our slate strategy." Or Slate Stratego: The Movie.

No comments: